Whitepaper
“There’s a familiar moment, which repeats itself with surprising regularity in almost every energy business.”
“It rarely appears on a project plan or in a slide deck, and nobody would describe it as a crisis, because they can’t see it. It happens quietly, often in the middle of a meeting, when someone asks what seems like a simple question: “Why does this feature/data field matter? Who actually uses this function? Why has the customer asked for this change exactly?” The room falls silent for a moment, before somebody says, “I’m not actually sure.” Eventually someone else provides an answer, usually from another department and everyone moves on. The meeting finishes, the project continues, and the moment is forgotten. Except it isn’t really forgotten at all…”
The Mirage of Myopic Focus
“The pattern often reveals itself in small conversations. A one-day workshop produces 400 pointless post-it notes and a photo on someone’s phone; a whiteboarding session generates more questions than it resolves… and a well intentioned product manager puts pressure on an engineer to implement a feature, but they have no idea why it was valuable, or how it was used.”
Enjoy! Let’s meet at Energy Trading Week in London: 24-25th SEPTEMBER 2026